ScraperCity for influencer marketing agencies

How creator and influencer agencies find brands here

An influencer agency sells to the brand side, so its lists are made of marketing leaders at consumer companies. On ScraperCity that work centers on food, drink and personal care.

• Most of these agencies run the Apollo Scraper, with titles like CMO, chief marketing officer, head of marketing, director of marketing, VP of marketing, head of growth and head of ecommerce.
• Their Apollo keywords are full of beverages and snacks: energy drink, sports drink, soft drink, sparkling water, functional beverage, protein bars and nutrition bars.
• Some search the Lead Database across apparel and fashion, luxury goods and jewelry, food and beverages, cosmetics, health and wellness, and sporting goods.
• Ecommerce store searches we see cover soft drinks, snack foods, nutrition, skin and nail care, hair care, make-up, women's health and pet food.
• Some send their lists through the Email Validator before outreach.

This is how creator and influencer agencies like yours search on ScraperCity.

A worked example: functional beverage brands

Your agency has creators who post about fitness and wants functional drink brands to work with.

1. Set the search. In Apollo.io, enter functional beverage as the keyword and add head of marketing, CMO and head of growth as titles.
2. Export the people. Run the search URL through the Apollo Scraper at $0.0039 per lead to get every result.
3. Find missing emails. Send name and brand domain to the Email Finder at $0.05 per email found (FREE if not found), which bills only on a match.
4. Validate. Pass the finished file through the Email Validator and pitch from the addresses that come back valid.

Turning a brand list into pitches

A brand list sorted by fit makes each pitch easier to tailor.

• Group brands by category so each pitch names creators who already post in that space.
• For direct to consumer brands, include the head of ecommerce alongside the CMO, two titles creator agencies search for here.
• Use the Mobile Finder only for your top targets, since it charges per number found.
• Validate the final file so a bounced first touch does not cost you the brand.