Enrich records

The problem

The list is half blank. A row has a name and a company but no email, or an email but no phone, or a title from three jobs ago. It might be a CSV you just pulled, an export from an event, or records sitting in your CRM. Reps skip the incomplete rows, campaigns bounce, and the data you paid to collect sits unusable. Filling it in by hand, one contact at a time, never finishes.

Enrichment works on any list, a CSV or a CRM export, wherever the incomplete records live. If your job is to keep an existing CRM clean over time, validating and de-duplicating on a schedule, see CRM hygiene.

A worked example

Say you export 500 event signups and half of them are just a name and a company. Here is the path from that file to a complete, sendable list.

1. 1. Upload the CSV. Drop the file into the Lead Enrichment Tool and map your columns, name, company, whatever you already have, to the fields you want filled.
2. 2. Append the missing fields. The tool adds a business email, a mobile, a current job title, and company data to each row it can complete, and flags the rows it cannot.
3. 3. Validate before you send. The filled emails pass through the Email Validator so a status lands on every row and the list does not bounce on the first send.

Before, what you uploaded

After, what you get back

The same rows, returned complete. Blank fields filled where a match exists, every email carrying a validation status, and no-match cells left honest so you know exactly what is ready to work.