Find decision makers

The problem

You have a list of target accounts, but a company is not a person you can email. Finding the VP of Sales or the CRO one account at a time, then hunting for a real email and a phone that connects, is the slow part of outbound. Generic contact forms and info@ addresses do not reach the buyer.

The other trap is reaching the wrong level. A single company holds a coordinator, a manager, a director, a VP, and a C-level owner of the same problem, and only two or three of them actually sign. Guessing wastes sequence slots on people who cannot say yes, so the work is to name the right seniority at each account and then get a real email and mobile for exactly those people.

A worked example

Say you sell to revenue leaders and you have 200 target accounts. Here is the run, start to finish.

1. 1. Define the account list

   Paste in your 200 company domains, or filter the B2B database by industry, country, and company size to build the list from scratch. This is your set of accounts to work.

2. 2. Pull the buying committee by seniority

   For each account, filter to the seniority bands that decide: Director, VP, and C-suite in the revenue function, plus a finance stakeholder. Two to four names per account covers the economic buyer, the champion, and the person who signs. On our platform, Director, VP, and Manager are the three most-requested bands by a wide margin, so this is the same cut most teams make.

3. 3. Attach a verified email and mobile

   Run the Email Finder ($0.05 per email found (FREE if not found)) and Mobile Finder ($0.25 per number found (FREE if not found)) across the names. Both charge only when they return a verified result, so the people with no reachable contact cost you nothing.

4. 4. Validate before you send

   Emails are checked so a dead address never reaches your sequencer, and you can run the whole list back through the email validator. You load a clean, reachable buying committee into your sequencer or dialer instead of a pile of company names.

Who we see teams actually go after

Every people search runs on our own platform, so we can see exactly which seniorities buyers hunt for and how they turn a target account into someone they can reach.

• The demand sits at the decision layer. Director, VP, and Manager are the most-requested seniority bands by a wide margin, well ahead of C-suite, Owner, and Founder, so teams target the people who actually run the buying decision.
• They name a role, not a company. Title searches lean heavily toward marketing, growth, and ecommerce leaders, so buyers are scoping a specific job rather than a generic contact list.
• They source those buyers from two deep pools. The Apollo Scraper is our most-run people source, and the B2B contact database pulls decision makers by title and seniority directly.
• They verify before they send, so the buying committee that lands in a sequencer is reachable rather than a set of guesses that bounce.